We do not just use technology today – we have a relationship with it. When it comes to tech at work in a golf club — the software, systems, and apps employees use in their day-to-day jobs—that relationship status is best described as cumbersome.
Golf club employees want to utilize technology at work and recognize its potential for enhancing their work and skills. This is also true regarding the customer-facing golf club employees.
In many cases, the technology solution is not always chosen with the user in mind. This is why our golf club employees feel these technology solutions are impeding their progress, or worse, wasting their time.
Jacek Gulmantowicz, co-founder of Golf Booking Software told me
“It is beneficial for club managers to understand how such softwares can ease the work of their employees (see employee experience), especially in golf clubs with a significant size of membership. Thus, your precious workforce can focus on other important tasks.”
Employee experience development consists of three parts:
- Technological environment,
- Physical environment,
- Cultural environment.
The technological environment includes everything from the tee time booking apps you use to the hardware and software (e.g., tee time booking) to the user interface and design.
Technology is what helps enable much of the future work and employee experience.
The employee experience gap matters
The experience gap matters. Golf club managers must have a clear and precise understanding of how their employees utilize technology in their daily jobs. If you have not asked your employees what their needs and wants are from those tools, the overall employee experience people have at work can suffer.
In short, golf club employees seek options that enable them to perform at their best.
In a post-pandemic workplace, many of the technologies adopted in 2020, for instance, collaboration tools that made remote and hybrid workplace models viable during the pandemic, are here to stay.
I believe today’s golf club employees are really open to learn new skills and technology solutions. They are ready to learn new skills and dedicate sufficient time to this purpose.
PwC’s Tech at Work study found employees are perhaps best motivated to acquire new digital skills when they can help them achieve promotions or other recognitions.
The World Economic Forum estimates that by 2022, more than half (54%) of employees will need significant training, with over a third (35%) requiring at least six months’ worth of effort.
I also have experience in discussions with clients on how important human relationships/touch are to them, even if they enjoy the benefits of technology. They do not want machines to replace valuable human connections fully.
What you can do is…
- Be as transparent as you can with news technology decisions and deployments.
- Look at the technologies golf club employees use in their personal lives (e.g., WhatsApp) and see what technological attributes you can bring into the golf club (as an organization).
- Your IT manager/department should understand how and why golf club employees work.
This article is brought to you by Golf Booking.