How hungry we are for personal meetings and gatherings! The good news is that the 2022 GCSAA Conference and Trade Show (Feb. 5-10 in San Diego at the San Diego Convention Center) will be in an in-person format.
The event is produced by GCSAA along with presenting partners,
- the Golf Course Builders Association of America (GCBAA) and
- American Society of Golf Course Architects (ASGCA) and
- participating partners, the United States Golf Association (USGA),
- National Golf Course Owners Association of America (NGCOA) and
- National Golf Foundation (NGF).
The event will kick off with the GCSAA Golf Championship Feb. 5-7 in San Diego and will include play at Torrey Pines, the site of the 2021 U.S. Men’s Open. The conference portion will begin with a Welcome Reception on Monday night aboard the U.S.S. Midway.
The bulk of education and the trade show will be condensed to Tuesday through Thursday in order to offer attendees the full event experience while requiring fewer days away from work and home.
In addition, a virtual learning component will be offered on February 23 and 24 for those who want to take additional education or for those who were unable to attend in person.
The GCSAA Conference and Trade Show will include 83 seminars and 28 Power Hours of education with 15 tracks of specialized education relevant to a particular group or topic. In addition, the post-show virtual conference will have 32 sessions of education for the entire facility.
2022 GCSAA Conference and Trade Show & the future of trade shows
The future of trade shows will be hybrid, even if we will win the battle against pandemics. I must admit we have to get used to it. I hope the 2022 GCSAA Conference and Trade Show exhibitors will utilize such technology solutions as augmented reality (AR) or virtual reality (VR) to create an immersive experience.
People are looking for meaningful, transformative experiences to feel something is worth it. We need to learn to design digital event experiences to prepare for professional success in the future.