The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas
- daily operations including the clubhouse, staffing, maintenance facilities, and
- overall course management.
Now Sandals Resorts assigned Troon to further enhance the resort companies’ marketing strategies and elevate the guest experience across their golf destinations throughout the Caribbean.
The partnership will benefit Sandals’ and Beaches’ growing portfolio of golf resorts including
- Sandals Ochi, Sandals Royal Plantation, and Beaches Ocho Rios in Ocho Rios, Jamaica;
- Sandals Emerald Bay in Great Exuma, Bahamas;
- Sandals Regency La Toc and Sandals Halcyon Beach in Castries and
- Sandals Grande St. Lucian in Gros Islet, Saint Lucia (see picture below).
As part of a joint strategy, Troon will utilize – among the other advertising opportunities – Troon Magazine and Troon’s digital and email marketing platforms.
Sandals Resorts’ golf resorts will appear on Troon.com (cca. 93K unique visitors in a month), the Troon App (the Android version has less than 2K users), and will be included in Troon Golf Vacations offers and packages.
In addition, full members of participating Troon Privé–managed clubs will also receive exclusive news about Sandals Resorts and Beaches Resorts through the Troon Privé Privileges program.
Sandals and Beaches Resorts provide guests with transfers to select golf resorts and complimentary green fees to its four company-owned courses across three islands within the Caribbean, listed below, including two Greg Norman-designed championship courses.
Sandals Resorts & Acushnet Company
Sandals Resorts will also be outfitting all four courses within its golf portfolio with an expanded retail selection of Titleist and FootJoy products.
Products available to rent will include an assortment of men’s and women’s FootJoy shoes and sets of Titleist clubs with its industry-leading woods and irons, Vokey wedges, and Scotty Cameron putters, as well as its premium line of TOUR golf balls available at Sandals Resorts’ practice facilities by late summer.
All-new rentals and retail merchandise will be available across all Sandals Resorts golf courses by fall 2023 through the new partnership with Acushnet Company.