59club Service Excellence Awards: Who to watch out for in the MEA & Asia region?

By: March 13, 2023

If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business with you easily or not.

Shep Hyken‘s 2022 customer service research found

  • 80% are likely to recommend a brand or company to friends and family if it provides a convenient customer service experience.
  • 75% would switch companies if they found out a competitor was more convenient to do business with
  • 70% of customers would pay more if they knew the experience would be convenient.

These are compelling facts that we should bear in mind when we are developing our golf clubs’ customer experience strategies. Convenience can be a very effective differentiator, just like the outstanding employee experience.

Now let’s have a look at which golf clubs 59club considers to be the best performers in the MEA & Asian region in 2022!

CX Expectations in 2023 59club

59club Service Excellence Awards – MEA & Asia region – 2022

59club MEA & Asia brought the Golf & Hospitality Industry together on Wednesday 8th March to celebrate elite standards of customer service excellence, as their annual awards event descended on JA Resort, Dubai.

59club’s coveted Gold, Silver, and Bronze Flag awards were presented to 19 properties across the Middle East, Africa & Asia for having achieved the required standard of customer service as well as providing the finest facilities and services for their customers’ enjoyment, as independently adjudicated by 59club’s comprehensive benchmarking system.

Emirates Golf Club received the highest of those accolades on the night – the Ultimate Service Excellence Award for their leading performance within the Gold Flag Designations.

They also saw their F&B department awarded the team of the year title, a triumph that Mark Bull, 59club MEA Director previously revealed had seen Emirates’ CX performance across the F&B department rise by 5% and the overall golf operation up by as much as 6% over the past 12 months.

59club Emirates Golf Club winner 2022
59club – Gold Flag Designations
  • Abu Dhabi City Golf Club;
  • Al Hamra Golf Club;
  • Dubai Creek;
  • Dubai Hills Golf Club;
  • Els Club, Dubai;
  • Emirates Golf Club;
  • Jumeirah Golf Estates;
  • Trump International Golf Club;
  • Yas Acres Golf & Country Club;
  • Yas Links, Abu Dhabi.
59club – Silver Flag Designations
  • Al Zorah Golf Club;
  • Arabian Ranches Golf Club;
  • Bryanston Country Club;
  • Meydan Golf;
  • Montgomerie Golf Club, Dubai, and
  • Vattanac Golf Resort (Cambodia).
59club – Bronze Flag Designations
  • Aquella Golf & Country Club;
  • Riverdale Golf Club; and
  • Thana City Country Club.
59club Service Excellence Awards 2022 winners
59club – Golf Operations Team of the Year
  • Saadiyat Beach Golf Club;
  • Vattanac Golf Resort.
59club – Agronomy Team of the Year
  • Yas Acres Golf & Country Club;
  • Vattanac Golf Resort.
59club – Food & Beverages Team of the Year
  • Emirates Golf Club;
  • Aquella Golf & Country Club.
59club – Golf Membership Sales Team of the Year
  • Abu Dhabi City Golf Club
59club – My59 Ultimate Service Excellence Award
  • Trump International Golf Club, Dubai