Arrow Global, a leading European vertically integrated asset manager, acquired three Vilamoura hotels – Dom Pedro Portobelo, Dom Pedro Marina, and Dom Pedro Vilamoura – along with five flagship Vilamoura golf courses – Old Course, Pinhal, Laguna, Millennium, and Victoria in July 2023.
The deal included Dom Pedro Lagos and two hotels in Madeira: Dom Pedro Machico and Dom Pedro Garajau.
Arrow Global Group’s DETAILS Hotels & Resorts subsidiary oversees the acquired hotels and golf clubs. Nuno Sepulveda, former general manager of Costa Navarino (Greece), has been appointed as Co-CEO of the company.
Dom Pedro Golf Vilamoura has achieved its inaugural accolade under DETAILS management, clinching the prestigious Golf Resort of the Year title in Portugal at the 2024 IAGTO Awards.
It will be very exciting for Dom Pedro Golf Vilamoura and DETAILS, as it is important to maximize the business value of the awards.
I would like to share some techniques to help you reach your business goals and maximize the value of your awards.
Maximizing the value of awards
An effective, cross-channel approach is essential to leverage the value of awards fully. This necessitates the PR team’s involvement and proactive engagement with sales, social media, digital teams, and the broader organizational structure.
Update your digital channels promptly
Upon receiving an award, updating your digital channels promptly is imperative. To cement this esteemed status, it is recommended that you incorporate an “award-winning” tag into all media boilerplates, speaker bios, and website bios.
Utilize the award-winners badges
Digital badges that have been awarded and recognized can serve as a means of third-party validation when displayed on your website, social media banners, email signatures, and pitch decks.
Furthermore, if you have received any physical assets, such as certificates or trophies, showcasing them in your office can serve as a continuous reminder to your teams of their accomplishments.
Additionally, it subtly communicates your industry credibility to visiting clients and customers.
Create digital content
Sharing your triumph on various social media platforms and your official website presents a valuable opportunity for your partners, employees, clients, and professional contacts to join in celebrating your accomplishments.
Here are some content ideas:
- Repurpose elements of your entry into social media posts.
- Use information from your entry to create a case study for your website blog or a news post about it.
- Share pictures and your experiences of the award ceremony, tagging those you enjoyed spending the evening with.
- Share the judges’ feedback you received if you are permitted to share.
- Create a paid advertising campaign to target customers.
- Include the award details in your email marketing or newsletters.
The awards may provide winners with standardized press releases that can be utilized to update the news section of your website.
Subsequently, these releases can be distributed to local media outlets, which often express interest in showcasing the achievements of organizations within the community.
Encourage your team to share
People buy from people, so if key team members were involved in the award-winning project, they should also be encouraged to share their perspectives on the award win.
Empower your sales team
Equipping your sales team with these resources is imperative to maximizing the tangible business benefits derived from your award victories.
Award wins offer valuable support for conversions and provide compelling reasons to revive past discussions.
If you need help with this or any other golf club marketing topic, please let me know how I can help:
- Email – mikibreitner@gmail.com
- Mobile – +36 30 279 0054
- https://golfbusinessmonitor.com/work-with-me