Two years ago, I mentioned that Chart Hills Golf Club would build a new 6-hole ‘The Loop’ par-3 golf course designed by Sir Nick Faldo. Does that ring a bell?
Chart Hills has just completed the construction of this new golf course. The Loop is a six-hole par three course situated opposite the driving range, with holes ranging from 50 to 100 yards.
It provides golfers with a unique and challenging experience, perfect for honing their short-game skills and enjoyable before or after a round of golf.
In addition, the new 668-square-meter putting green is now open for use. This is part of their multi-year investment plan.
This phase also involved an extensive renovation of tee boxes throughout the 18-hole Championship course.
The renovations in phase two included completely relaying all tee boxes and replacing tee markers, which are now renamed based on their yardage.
The 71 tees represent the 7100-yard course, followed by the 66, 61, and 55 tees, which should be selected based on playing ability and the distance each golfer can hit the ball.
The renovation involved stripping the tee boxes down to the soil, leveling them out, installing additional drainage where required, and returfing the tees.
The result is 72 immaculate tee boxes that withstand foot traffic and weather year-round.
Chart Hills – accommodation offers
Chart Hills recently announced additional investments, including its inaugural on-site accommodation. This accommodation aims to offer high-end suites tailored for stay-and-play packages and wedding parties.
The Barn at Chart Hills, just a short walk from the main clubhouse, will provide five bedrooms of luxury, boutique-style accommodation for up to 10 guests and is set to open later this year.
My Questions
While I am very pleased with how much Chart Hills Golf Club cares about improving the golf experience, I believe this is just one aspect of the customer journey.
Improving the quality of the golf course is not enough; everything related to it, including the process of booking a tee time, is equally important.
The period after the game is also crucial. For instance, enabling tee time bookings at the most convenient time for our guests and members and providing essential information about the golf club to make them feel at home during their stay are just a few examples.
Are we open enough to talk and get to know each other better? Are we approachable enough?
Regarding the renovation of the golf course, it has come to my mind that this presents an excellent opportunity to start investing in sustainability.
I wouldn’t cut corners when it comes to investing in sustainability. Doing so would assure club members and guests that the venue is a responsible company.