I like to think about a new investment idea in the way how it can improve the overall customer experience at the golf club. I thought I’d mention this because Chart Hills Golf Club is now building an all-new Sir Nick Faldo-designed par-3 golf course.
The Chart Hills Golf Club‘s 18-hole golf course is Nick Faldo’s first European design.
Chart Hills Golf Club – new par-3 golf course
The six-hole par-3 course will be the first of its kind. It will feature holes ranging from 50 to 100 yards.
Inspired by the career of the former world number one, the short game loop will offer a huge variety, with specific design features drawn from iconic holes at St Andrews, Augusta National, and the main course at Chart Hills Golf Club.
The multifunctional layout will allow play of two 3-hole loops or use as a short game range. Designed to be accessible for all players, the course will further enhance the golf offering that Chart Hills Golf Club can deliver to both members and visiting golfers.
In addition, a 668 square meter putting green, also imagined and brought to life by Faldo Design, will be installed beside the first tee.
The design will deliver both functionality and fun, once again featuring key elements of Sir Nick Faldo’s favorite greens from his major wins at St Andrews, Augusta National, and Muirfield – including its very own valley of sin.
The green will be multifunctional, with topographical similarities to the main course greens, flatter areas for straight putts and technical coaching, and rolling areas for added interest and fun.
This facility will become the club’s primary putting practice area and will be built to accurately simulate the green speeds experienced on both the 18-hole championship layout and short course.
General Manager, Anthony Tarchetti says
“Our goal from the outset was to cement Chart Hills Golf Club’s place among the very best golfing destinations in the South East, and we are confident that the addition of this totally unique Sir Nick Faldo-designed par-3 course will provide our members and visiting golfers with yet another phenomenal golfing experience here.”
My observations – Chart Hills Golf Club
There is no doubt that the new golf course will improve the golf experience and customer experience at Chart Hills Golf Club. I am expecting outdoor golf club amenities‘ importance will grow in the future.
Foxhills Club & Resort has a good understanding of this trend.
When we are thinking of enhancing the golf experience, we should not focus solely on our golf courses. As I learned from the interview with Chad Byron (GM, Maple Lane Golf Club), golf clubs need to grow revenue streams and find new ones too (I added this).
This is why we should enhance our driving range service. By improving the driving range experience, we can attract even “armchair golfers” and non-golfers too by utilizing such technology solutions like Toptracer.
A driving range with such service can help you to relieve the overcapacity of your golf course too.
It is up to you how you convert those non-golfers into golfers and activate “armchair golfers”. This is a great revenue stream for your golf club.
Just think about the extra F&B revenues on the spot and hopefully at other times in your restaurant.
My latest discovery is the new game mode of Toptracer: Toptracer30. It puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of data in just 30 shots.
It can function as a bridge between the range and the golf course, simulating on-course pressure for players as they are tasked with a series of different situations.