Many publishers (e.g. Golf Magazine, Golf Digest) think if they create TOP50/100/200/500 lists of companies, influencers etc. Sounds familiar? Yes, of course. We also know that the unhidden goal to sale more copies. In the era of web 2.0, these lost their base, and to be disbelieving. 100 panelists is a small sample that do not represent the golfers' society. How they can check 23K golf courses? It is simply mission impossible. Who are these panelists? I think it would be different if these companies would add "review" functions on their site.