I’ve got good news for the 218,000 Scottish Golf Membership Card holders. Thanks to the new partnership with MacDonald Hotel & Resorts, card holders will get 15% discount at Macdonald Hotel & Resorts across the UK.
This means a cheaper access to more than 40 venues acrross the UK, as well as all 5 of Macdonald Hotels & Resorts golf venues which includes, Macdonald Spey Valley in Aviemore, Macdonald Portal Hotel, Golf & Spa, Macdonald Hill Valley Hotel, Golf & Spa, Macdonald Cardrona Hotel, Golf & Spa and Macdonald Linden Hall Golf & Country Club.
It would be interesting to know how the Scottish Golf Union is collecting data (e.g. where do they play, what payment method do they prefer, how they book tee time, do they take golf lessons? etc.) about Scottish Golf Membership Card holders’ + how do they communicate and engage with their card holders.
Since an effective loyalty program will offer a choice of services or treatments in order to reveal more about a customer’s personal preferences. It is not clear from the Scottish Golf Union’s website, whether they enable Scottish Golf Membership Card holders tomix and match aspects to their own preferences or not. Such modular offerings can allowcustomer-driven personalization of a loyalty program.