Where will be the first European Tour Destination in Ireland?

By: October 7, 2015

Mount Juliet Estate becomes the 16th member of the exclusive European Tour Properties network with the announcement of the Irish venue as a European Tour Destination. Mount Juliet is located in the heart of County Kilkenny, becomes the first European Tour Destination in Ireland, joining a network of venues.

European Tour Properties - Mount Juliet - Picture 2

Their relationship is not so new, since they were cooperating in the last 20 years. At the meantime, the Irish investment group, Tetrarch Capital has outlined its plans for a €10 million expansion and upgrade (the golf club and shop, and bar and catering facilities were upgraded) of the Mount Juliet hotel and golf complex in Kilkenny to homeowners at the resort.

This includes a €1.1 million investment in new equipment to improve maintenance at the golf course and to help it return to profitability. 2014 was not a rosy year of Mount Juliet neither the first half of 2015. Their maintenance costs were extremely high compared to Ireland’s other leading parkland courses.

The course at Mount Juliet was designed by Jack Nicklaus and opened in 1991 with a friendly match between Nicklaus and Irish golfing legend Christy O’Connor Snr. Since the foundation, Mount Juliet has hosted several prestigious golf championships like the Irish Open (3x),  the 2002 and 2004 WGC – American Express Championship.

As a European Tour Destination, Mount Juliet will get:

  • year-round sales, marketing and operational support;
  • joining the 15 existing members in the European Tour Properties’ portfolio.

European Tour Properties - Mount Juliet - Picture 1