I keep telling you for a while that the regular golf carts will not satisfy that much the connected customers and from golf course operations aspect it is also less effective. Forward thinking golf clubs should shift away from mass offers and services toward personalized and “right-time experiences“, where social technologies deliver customers/golfers the right information at precisely the moment of need. This is why it is important to pay attention to
This is why it is important to pay attention to micro-moments (“I-want-to-know” and “I-want-to-buy” moments are probably the most relevant micro-moments for a golf club.) and be useful. It is not a side-issue that without positive experiences, loyalty or advocacy will never happen.
Those golf clubs will gain relevance who are investing in engagement and collaboration.
Social technology can help you also to manage better the “slow play” phenomenon or food & beverage sales. The bottom line is we will be able to better engage with our clients by leveraging social technology.
I know not many golf clubs can afford to have golf cart fleet with a built-in mobile information system (e.g. Club Car‘s Precedent i3: Visage), but those who can afford it they should have. In Europe, you can find Club Car’s Precedent i3 golf carts in Las Colinas Golf & Country Club, The Grove, The Belfry, Powerscourt Golf Club and the Gleneagles Hotel. If I missed any European golf club then please share it in the comments.
This is why it is a great news that another top-notch golf club, the Le Golf National has selected Club Car‘s advanced Precedent i3. The French golf club will have 50 new Club Car Precedent i3 vehicles via the French distributor, ORA Véhicules Electriques. Club Car is a long-term partner of the Le Golf National (The 2018 Ryder Cup venue and home of the 100th Open de France). Recently, they have renewed their partnership until 2020.
The connected mobile golf information system will also enable staff at the European Tour Destination to remotely control each car and optimize course maintenance with ‘no-drive’ zones, as well as monitor pace-of-play. Paul Armitage, General Manager at Le Golf National, said: “Our new Club Car fleet and the cars’ fully-connected Visage system will be a definite USP for Le Golf National.