How could Troia Resort be more attractive?

By: May 4, 2016

Within a week, another Portuguese golf club is becoming a European Tour destination. The latest member of the exclusive European Tour Properties network is the Troia Resort. Unlike Bom Sucesso, the Troia Resort is closer to Lisbon and the sea shore. The Robert Trent Jones Sn. designed (in 1979) Troia Golf Championship Course is an 18-hole and 72 par golf course that stretches 6,317 meters along the beach.

João Madeira, Tróia Resort General Manager, said: “The partnership with European Tour Properties further adds to the recognition of Tróia Resort as a unique destination for those who wish to own a property on a world-class golf venue.”
We can see that here is another golf resort/club is striving to differentiate itself from the competition, by selecting a renowned golf architect or by joining the prestigious network. Nevertheless, we hardly hear how they would solve those key issues that are causing disappointments and resentment. Although with a little care they could achieve more (e.g. club is welcoming regardless of gender, friendliness of staff, relaxed rules etc.).
We should not try to save on customer experience, but rather develop an understanding of the fractured, real-time customer journeys that Gen C consumers undergo to foster personal and shareable experiences. If the experiences people have don’t result in positive influence, there’s no hope for preference.

troia resort 17th

What were the key achievements of Troia Resort in 2015:

  1. The Troia Resort  announced the construction of a new phase of the project Ocean Village, consisting of 90 villas V2 which cost at least  689,000 euros. The size of the Ocean Village will be over five hectares. One of the great benefits of the Ocean Village is its location as it is overlooking the sea and surrounded by large green spaces. The investment value of this project is EUR 35.5 million. More than 33% of the apartments are already sold.
  2. The Troia Resort has renewed in 2015 the environmental management system registered under EMAS, the Community Eco-Management and Audit System, by the Portuguese Environment Agency. The Troia Resort was the first resort in Portugal to obtain EMAS recognition, renovated since 2008, it joined the ISO 14001 certification, obtained in 2005.
  3. Troia Resort’s Troia Golf was the only Portuguese golf club in the TOP20 of the Golf World magazine‘s  “100 Best Continental Europe golf courses” list.

Troia Resort