Last week’s British Masters at The Grove is just over. The Swede Alex Noren claimed the 2016 title with an 18 under par total. This was the Swede’s 7th European Tour International Schedule victory in his 222nd official European Tour event. He took home a cheque for £500,000.
This golf course is Kyle Phillips first English design, opened in 2003. The Grove is built on a classic English parkland site. Their business model is also interesting since they are providing premier service on the basis of pay-and-play. The Grove has an excellent location, just outside London.
At the same time, it would be great to see how they could offer even more flexible playing options like 1 hole / 3 hole / 9 hole / 12 hole and use dynamic pricing to boost sales and participation.
What are the feedbacks about The Grove as a host venue?
This year the British Master has attracted 53,000 spectators. Anna Darnell, Director of Golf & Resort Experiences at The Grove, highlighted: “Preparing The Grove for the tournament was a huge team effort”. I think Troon deserves also credit as they are in charge of the golf operations of The Grove.
José María Olazábal said “I have to say that the course is in pristine condition. The fairways are firm, the greens are firm and the ball rolls really well. The playing conditions couldn’t be better.”