Wellness market: value & opportunities for golf clubs
McKinsey estimates the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10 percent. Their “Future of Wellness” survey found that
- 79% of worldwide consumers said they believe wellness is important, and
- 42% consider it a top priority.
Today we are not just talking about physical wellness, but also about
- better nutrition,
- better appearance,
- better sleep,
- better mindfulness (e.g. meditation, yoga, etc.).
The wellness needs are different by country. For Zala Springs Golf Resort that is close to the German market, they should know Germans are looking for fitness. In the UK, appearance is more important than fitness.
We should not forget wellness enthusiasts have got strong purchasing power and early adopters of wellness products and services.
Zala Springs Golf Resort – wellness offer and services
It is very good that Zala Springs Golf Resort takes advantage of the local thermal water availability. With nearly 1,500 thermal water wells of over 270 types of certified mineral and thermal water, Hungary is a thermal water “superpower” – the country boasts no less than 98 certified health spas.
I was very glad when the resort invited me to the official opening of their new wellness & spa center last week. Actually, it is ready since October 2020 but due to the pandemic, we were not allowed to test it and use it. From now on, yes…
Within the resort, the wellness center is a 5-minute walk from the clubhouse. You only have to bring your swimming suit and the rest will be provided in place. I felt like it is a compact wellness center. I assume people would appreciate bigger spaces.
The interior design is really classy and you will immediately feel the premium quality. I also appreciated the healthy drinks in the bar.
Next time I will start with a massage and just after that go to play golf.