What synergies can Golf Genius and BRS Golf achieve together?


By: January 11, 2022


The partnership between Golf Genius Software and BRS Golf by GolfNow has powered over 50,000 rounds in 2021. BRS Golf’s and Golf Genius’ joint product deliver a complete competition management solution.

Based on customer feedback, the two companies’ commitment to development will see them launch an enhanced iteration of the product in January that offers further enhancements and even smoother integration.

The BRS Golf Scoring App is fully integrated with BRS Golf, Golf Genius, and the World Handicapping System.

Golf Genius BRS Jan 2021 Release- 1200x630

Craig Higgs, Managing Director of Golf Genius International commented:

“Offering an established alternative to what has been the status quo within the market is a huge step forward and I firmly believe that the new choice being offered to clubs stands the industry in good stead. Looking ahead, 2022 represents another exciting opportunity for us to strengthen the product further and build on what has already been achieved.”

My thoughts on Golf Genius & BRS Golf’s solution

It is a great example of piggyback marketing where both partners represent each other in their respective markets. Piggyback marketing works when partnering companies are selling complementary products. So, Golf Genius‘ cooperation with BRS Golf is a very bold move.

It may have escaped my attention, but why don’t we integrate these into our golf club’s mobile app? 2021 was a great year for mobile commerce “thanks” to COVID-19:

  • Mobile commerce sales reached cca. $3.56 trillion by the end of 2021. Source: Statista. Adobe’s Digital Economy Index says it was $4.2 trillion in 2021.
  • 79% of smartphone users have made a purchase online using their mobile devices.
  • 55% of people who shop on their smartphones made a purchase after seeing a product on social media. Source: App Inventiv.
  • A true omnichannel experience for your golf club members and guests. This way your customers can buy where they are. The purchase will easier for them too.
  • It is safe.