How Golf Genius is helping golf clubs to succeed in digital transformation?

By: February 17, 2022

It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations.

The pandemic forced many interactions to go online (e.g. online golf lessons via WhatsApp). I am not expecting that we/golfers we will return to our old habits and customs after the pandemic. We enjoy the usefulness provided by technology solutions and digital services.

Golfers’ expectations will not go to retreat to a previous state with regard to ease and convenience.

Craig Higgs, Managing Director of Golf Genius International says

“The introduction of WHS and the widespread shift to digital solutions has opened everyone’s eyes to the role software can play in enhancing the golf experience at any level and appealing to the growing audience of new golfers.”

App Annie – State of Mobile 2021

App Annie’s the State of Mobile 2021 found that we spent on average 4.2 hours a day on our mobiles in 2021. We spent over $240B on mobile commerce.

These are just two snatched examples of where the world is heading, which golf clubs can’t ignore either.

Golf Genius Software convenience digital transformation

Golf Genius‘ achievements in 2021

Considering the above-mentioned insights, perhaps not so surprising are the results and successes of Golf Genius in 2021. What is it about?

  • Golf Genius has powered 30 million rounds in 62 countries worldwide while accelerating growth with key partnerships and acquisitions.
  • Fostering relationships with some of the game’s biggest organisations, including the PGA’s of Japan, Australia and Holland, Golf Canada, England Golf, and the DP World Tour and Legends Tour.
  • Golf Genius Software and RepSpark Systems announced a partnership that will extend the capabilities of Golf Genius Golf Shop by integrating with RepSpark’s B2B eCommerce Wholesale Platform.
  • Integration with BRS Golf by GolfNow has provided a best-of-breed complete solution to the club market while incorporating the Twilight Golf Association, a full end-to-end managed service for clubs to promote fun and social golf for newcomers to the sport via leagues, as a new division of the company to help drive growth in the grassroots.