After two years of isolation, we really need to recharge ourselves physically and mentally. Health became a top priority for many consumers, among them golfers too. I see more and more golf resorts are turning into golf & wellness resort (e.g. La Cala Resort, PGA Catalunya Golf & Wellness).
It is clearly visible that more people will seek homes and resorts/communities to deliver more physical, mental, and social wellbeing. This need has been reinforced by the recent pandemic. The process will not stop here due to major cultural, environmental, and demographic shifts.
For similar reasons, the other Italian golf resort the Antognolla Golf Club chose Six Senses as its hotel partner.
Of course, other factors also affect the above-mentioned transformation. The Global Wellness Institute says the value of the wellness economy was $4.4 trillion in 2020. The 3 biggest segments of the wellness economy are
- Personal Care & Beauty,
- Healthy Eating, Nutrition, and Weight Loss,
- Physical activity.
I am expecting that wellness tourism will be one of the major segments of the wellness economy.
I was thinking of sharing these with you before I get to the rebranding of Argentario Golf & Wellness Resort.
Argentario Golf & Wellness Resort – the new name
The maiden name of the resort was Argentario Golf Resort & Spa. The Resort’s extensive, well-equipped 2,700 m² spa boasts
- a fitness center with Technogym equipment,
- bio-sauna with chromotherapy,
- Kneipp circuit,
- heated indoor swimming pool with saline water,
- 6 massage cabins and tanning showers in which to tone and indulge whilst the Espace Wellness Centre focuses on relaxation and pampering with its many massage and treatment rooms.
Espace Wellness Centre – services
At the heart of the Espace Wellness Centre is the MediSpa where a team of professionals that specialize in nutrition and naturopathy, coordinated by respected Italian nutritionist and biologist, Dr. Luca Naitana, to offer guests the opportunity to regenerate and rejuvenate both body and soul.
Here The Wellbeing Method, a new concept of wellness centers on reaching a balanced and healthy physical and mental state. It involves food re-education and exclusive treatments designed to achieve desired weight, shape, and physical-mental wellness, and to maintain these long term.
For those who like to combine well-being with exercise, fitness sessions can be undertaken with the in-house Personal Trainer in the gym or at the outdoor fitness station, complemented by further activity on the tennis and padel courts, mini football pitch, and jogging paths around the property.
For me, it is not incidental that the Argentario Golf Academy can offer TrackMan IIIe simulators too.
Argentario Golf & Wellness Resort – Conclusion
Overall, Argentario Golf & Wellness Resort is giving decent wellness and wellbeing services that are aligned with the latest trends.
The resort is offering villas too. Unfortunately, I could not find “wellness homes” that offer sustainability, nature, + wellbeing features.