By hosting the Aramco Team Series, round three – Ladies European Tour event – La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards.
Hosting such a high-end golf tournament is a good understanding of the importance of creating a value-added customer experience. For similar reasons, Finca Cortesin will host the 2023 Solheim Cup.
The success of this investment will depend on how successful its storytelling will be. The marketing team should focus on creating a content strategy that is entertaining, current, and stimulates engagement.
I mentioned earlier, in connection with the Porsche European Open (also) how useful it would be to watch the competition on one of the largest streaming providers. Will the organizers be able to do this?
Aramco Team Series – La Reserva Club, Sotogrande – details
Tickets are on sale today for fans to see a number of golf’s leading stars Combining a fourball and individual prize, the event’s unique team format sees professionals drafted into teams of three combining with an amateur.
With a $1m prize purse up for grabs, the pressure is on all members of the team.
Also teeing up in the Aramco Team Series – Sotogrande 2022 are 2021 AIG Women’s Open champion Anna Nordqvist, young Australian sensation Stephanie Kyriacou, plus British golf legends Dame Laura Davies and Catriona Matthews.
