Have you ever tried to find the connections between being highly ranked and golf revenue growth? What I know is that such rankings on the most important golf magazines’ lists are good reasons to raise prices.
At the same time, I dare to believe in the power of the “Wisdom of the Crowd” (e.g. review sites, reviews on social media platforms, etc.) too. It is not a big surprise to see the popularity of Leadingcourses.com.
Golfers rarely book golf holidays without checking online reviews about the desired golf resort(s).
This is why having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding. Online reviews will help you optimize your customer experience to help create a positive online footprint.
Golf clubs should partner with influencers and industry experts to strengthen their reputation and image.
It can also help you to reach many more people from the same marketing budget and get into conversations with future customers.
With all of this, I wanted to say that it is not enough just to be highly ranked on the annual list of leading golf magazines but to utilize the power of online review sites and influencers to motivate golf holiday bookings.
La Reserva Club & Top100GolfCourses.com: 13th place
Sotogrande has been acclaimed as the best golf destination in Spain by the golf course evaluation website Top100GolfCourses.com.
World-famous Real Club Valderrama, is once again rated as the best golf course in the country. The 1997 Ryder Cup venue, is located on the upper side of Sotogrande.
It will soon play host to another elite field as the new LIV Golf league event comes to Sotogrande in June, and remains one of the most revered courses in Europe.
Golf in Sotogrande is further bolstered by the presence of La Reserva Club at number 13 in the rankings, and the 27-hole Almenara Golf Club – recently redeveloped by the legendary local golfer, Manuel Piñero – also featured within the list.
Sotogrande’s oldest golf course, Real Club Sotogrande, moved to second place in the national rankings.
The golf courses in Sotogrande have between them hosted the
- Ryder Cup,
- World Golf Championships,
- European Tour (DP World Tour) events, and
- Ladies European Tour events – including the recent Aramco Team Series.