Should Golf Genius consider providing website development services to their customers, even if it means partnering with another company?
This reminded me of the fact that Golf Genius launched its new service – a fully integrated website solution – a few days ago.
Craig Higgs, Managing Director of Golf Genius International, says
“We developed this solution in conjunction with nooQ Golf to provide Golf Genius customers with an unrivalled online presence that simplifies their golfer’s experience and increases digital interaction with competitions, alongside other key functions.”
It dawned on me that Golf Genius boasts a highly handy API, which proves invaluable in seamlessly integrating the tournament management software into our golf club’s website.
What is API?
An API, or application programming interface, is a set of defined rules that enable different applications to communicate with each other.
It acts as an intermediary layer that processes data transfers between systems, letting companies open their application data and functionality to external third-party developers, business partners, and internal departments within their companies.
Wouldn’t using the API be easier and cheaper for golf clubs? It is possible for a golf club to create a specific page – by utilizing Golf Genius‘s API – on its website for managing golf tournaments, especially if they have a trustworthy online marketing agency working with them.
Two other important issues to consider are the content management system* (CMS*) and personal data protection.
Two golf organizations have already started using Golf Genius‘ service:
The websites of the two organizations take us a bit back in time with the web design of their websites, as if online presence is not so important.
Other than that, their golf tournament menu items are sufficiently informative and skimmable. What I really liked about this solution is that it also supports Outlook, Google, and Apple calendars.
Even though, in other areas of life, it is a default feature.
Correct me if I am wrong!
*A content management system (CMS) is a software application that enables users to create, edit, collaborate on, publish, and store digital content.
CMSes are typically used for enterprise content management (ECM) and web content management (WCM).