How much marketing and sales benefits can come from a golf club’s favorable ranking in a golf magazine’s TOP100 list? It can be said with great certainty that it can give the golfer one more confirmation during the customer journey.
What is more effective for boosting sales – a high ranking in a golf magazine list or exceptional ratings on review sites? I hope you understand that online reputation is everything today.
Review sites are the first places to check the quality of your golf experience in your golf club. However, how you respond to negative reviews also says much about your business.
For millennials, reviews are empowering, helping them make an informed and thought-out purchase decision.
Although a high ranking on a list such as Golf Magazine’s top TOP 100 golf courses in the world may be perceived as a commendable accomplishment, its significance in today’s world is smaller than it was 20 years ago, when social media was not as prevalent.
Acknowledging that social media has transformed how we discover and learn about golf courses and destinations is essential.
The Cabot Collection: Golf Magazine’s 2023-24 TOP 100 Courses in the World List
The Cabot Collection‘s four regulation-length golf courses are named in Golf Magazine’s 2023-24 TOP 100 Courses in the World list.
A rarity for a golf brand, every 18-hole Cabot golf course currently open has made the coveted list, including
- Cabot Cliffs (#52) and Cabot Links (#79) at Cabot Cape Breton in Nova Scotia,
- Point Hardy Golf Club (#76) at Cabot Saint Lucia in the Caribbean and
- Castle Stuart Golf Links (#89) at Cabot Highlands in Scotland.
In addition, GOLF Magazine’s November/December cover photo – see above – features the new Point Hardy Golf Club situated along the Caribbean coastline in Saint Lucia.
The 100 courses on the 2023-24 list span 14 different countries and represent the world’s highest golf course design, architecture, and greenskeeping standards.
Other cool facts
Cabot Saint Lucia’s Point Hardy Golf Club, which opened for preview play in March 2023 and will celebrate its official grand opening in December 2023, is the first course in Saint Lucia to make the list.
Cabot Cape Breton’s Cabot Cliffs and Cabot Links are the only Canadian courses ranked in the top 100.
The iconic Castle Stuart Golf Links at Cabot Highlands, number 89 on the list, will soon be joined by a new 18-hole Tom Doak-designed golf course, set to open for preview play in 2024.