How did Playsport Golf Range achieve a 90% revenue growth?

By: May 17, 2024

Playsport Golf Range, one of the UK’s biggest driving ranges, has reported record business growth in 2023 following the installation of Toptracer Technology.

Located on the outskirts of Glasgow, the multi-floor driving range boasts 56 premium bays and a thriving membership base of approximately 500 golfers.

Toptracer partner Playsport Golf Range

In 2022, following a plateau in traffic over the previous year, the range strategically decided to embrace Toptracer Technology.

In the first 12 months after implementation, Toptracer made a significant impact, as the number of range balls hit soared by over 2.3 million, a remarkable 52% increase from the pre-Toptracer era.

This surge in activity translated to a substantial financial boost for the venue, with revenue climbing by over 90% from 2022 to 2023.

Colin McEwan, Director and General Manager of Playsport Golf, attributes this success to the cutting-edge technology and the ongoing support from the Toptracer team. McEwan notes:

Regular contact with key personnel has been a distinguishing feature compared to experiences shared by operators working with other technologies.”

The introduction of Toptracer has redefined the golf landscape at Playsport and positioned the venue as a sought-after destination for traditional and non-traditional golfers.

Strategic social media promotions have played a pivotal role in creating awareness about the Toptracer-enabled facility.

Toptracer driving range technology Playsport Golf Range

McEwan reflects on the initial hesitations and highlights the wisdom in aligning with the majority of the market:

“My business partner thought that because everyone else has Toptracer, we should do something different, but personally I thought going with what the majority of the market has done means that you have a bigger client pool – there are more people registered on an app that might want to use our facility. This has absolutely proven to be the case.”

Playsport’s success story with Toptracer is not just about numbers; it’s a testament to the transformative power of technology in enhancing customer experience, fostering community engagement, and driving financial prosperity.

As the venue celebrates a phenomenal first year, the anticipation builds for continued growth and exciting developments in the years to come.

If you have been inspired by the success of the Playsport Golf Range and wish to delve deeper into its implementation, further information about Toptracer can be found here.

This case study is brought to you by Toptracer.