LCD loaded golf bags for the sake of brand awareness

By: September 23, 2009

As regular ad spaces are losing relevancy and efficiency, advertisers are looking for something unusual and sometimes ambient media solutions. This how LCD loaded golf bag.

LCD golf bag

Well nice idea, BUT in media planning what really matters is the "reach" (how many people can we reach/find with our ads). In this case, this is nothing more than "nice gadget" with low utility. People when playing golf they do not pay attention to this they focus on game and their swing. Not to mention the "recall" factor. There are many golf accessories that can grab someone's attention much better than this.