It is very likely that PGA golf players are also discovering the social media to boost their popularity and indirectly their sponsors, the golf equipment manufacturers. Today I found an interesting website (https://twitter-athletes.com)that collects Twitter accounts of sportsmen from different sports like: NFL, NBA, PGA, LPGA etc.
I think this is one of the new formats of today's fan clubs and fan zones.This is how they can be in daily connection with their stars. PEW market research agency released in May 2009, an interesting study about the demographic background of Twitter, Facebook, MySpace and LinkedIn. These are the major findings:
- median age of a Twitter user is 31
- median age of a MySpace user is 27
- median age of a Facebook user is 26
- median age of a LinkedIn user is 40
It also turned out that Twitter users are mobile than other social media users:
The blue columns shows the Twitter users.:) I guess it is a surprise for many of us, who think about Twitter as a communication channel of youngish guys. Thus Twitter is not negligible.
Here our smart golf players who already maximizing Twitter in their personal brand communication. The next will be to create account on Flickr, Facebook, LinkedIn. In this way they can a much more intimate relationship with their fans.
Among PGA players, the top 3 players are:
- Stewart Cink: 828,819 followers
- Ian Poulter: 556,918 followers
- John Daly: 29,990 followers (he has got really funny messages and also well planned!)
But where are the big names like Tiger Woods, Ernie Els, Severiano Ballesteros etc.??
The TOP3 LPGA players are:
- Natalie Gulbis: 26,960 followers
- Morgan Pressel: 11,215 followers
- Annika Sorenstam: 6,220 followers