While Crocks Company is struggling to survive, there is company (Dawgs Golf) that tries to copy Crocks. Dawgs Golf position himself as a premium brand due to the high end EVA (ethylene vinyl acetate, or closed cell resin)technology. They must been very involved in the copy process of Crocks, that they forget the importance of cleat (e.g. Softspikes' Black Widow cleat). I do not say that Dawgs Golf shoes do not have cleats, but not as good as Softspikes' Black Widow…
As a natural step they set up a Facebook brand page. I think Dawgs Golf is just another golf equipment company that does not want to be embarrassed therefore created a brand page without strategy how to attract fans and keep them active on the brand page. This page will not be beneficial for neither parties. Unfortunately…