It seems Nike Golf was able to maximize iPhone application in many ways. Nike Golf came out a week ago with an iPhone app called Nike Golf 360°. Nike Golf 360° is not "just" an app that helps you to improve your golf swing but to share your experience with your peers. Many marketers struggle how to foster high frequency of usage of their mobile app. Nike Golf's solutions is gamification. The more you use the more score you can get (see Foursquare badges – similar idea):
If you interested in details:
- https://www.nike.com/nikegolf/ng360/home/tour
- https://itunes.apple.com/us/app/nike-golf-360/id527331403?ls=1&mt=8 (here you can download the app)
I think Android users still have to wait for their Nike Golf 360° app. 🙁