Ashworth Golf changes to shorts

By: May 13, 2013

Recurrent excuse why people do not want to play golf is the conservative dress code. The regular answer to the accusation is: we are traditionalists. Somewhere this debate reminds me a previous dispute about the belly putters.

It seems to me golf attire in any era reflected the understanding of golf in those days. This is why we want today a more relaxed, easy going golf attire and less formal. Those who support this change can justify it easily. Everyday we are dressed very formally in the office, when we want to have fun it should be lightsome and off-handed. I also support this attitude to the point where it won't change (deviate) totally the essence of golf.

Pants Petition

Ashworth Golf now tries to embrace this initiative by his latest "Pants Petition" campaign (#pantspetition). This is little bit interesting from a company who is not famous for modern design, but rather for low-key golf attire. I soon found out that "Pents Petition" campaign is a promotion campaign for Ashworth Golf's Microfiber Mini Check Flat Front Short. We can say many thing about these shorts, but not relaxed.

I have to admit that Ashworth created a quite funny video with Ashworth's brand ambassadors Justin Rose, Justin Leonard, Sean O’Hair, Retief Goosen and Johnson Wagner. Perefectly legitimate why do they want play in shorts instead of trousers:


Are you for or against wearing shorts in golf courses? What are your pros and cons?