Chosen golfers of Mizuno Golf

By: February 1, 2014

Back in 2013, Mizuno Golf started an interesting initiative called Play Famously to provide a unique experience for die-hard golfers by treating them as like Tour Professionals. I would add more benefits to those who have Mizuno Golf clubs beyond custom fitting, like discounts in pro-shops or special trainings etc.

To provide more "tour professional" feeling I would connect these golfers with selected Team Mizuno players (e.g. Luke Donald, Charles Howell III). The selected Team Mizuno players would help our golfers to improve and bring insights from championships and tours that media is not able or not interested to cover…I think these complementary services can drive brand engagement and preference.

As you can see in the video 12 "average joes" got treated like Pros as members of the first Mizuno Team JPX. I hope these will be able to generate buzz around Mizuno Golf and JPX EZ irons.