How SkyCaddie TOUCH fit into the new ecosystem?

By: February 2, 2014

Couple of days ago SkyGolf, maker of SkyCaddie (rangefinder), introduced its new SkyCaddie TOUCH at this year’s PGA Merchandise Show.


SkyCaddie TOUCH features many useful things like:

  • glove-friendliness;
  • easy-to-use + easy-to-read touchscreen with Bluetooth connectivity coupled with a FREE Smartphone app (available for iOS and Android smartphones and tablets);
  • 34,000 maps ready-to-play worldwide;
  • as SkyCaddie Members you will be able to share your results with other members of the club.

However what I missed from this rangefinder is how can I personalize it? One of the trends of 2014 is that brands need to offer more personalised experiences. Other big challenge is how you can inform golfers when they are playing or out of golf course. 

Like many other marketers, SkyGolf should think about how the right customers know about the messages that are most important to them. Here comes the solution of push notification. For instance Foursquare is using push notification to give people advice where and what to do. In the same manner SkyCaddie could tell what should I do in a specific situation, in a specific golf course. This is also missing from the new SkyCaddie Touch.

The other big challenge is how to give solution to the need of immediacy.


In spite of these deficiencies I think SkyGolf is moving toward the right direction. 

The suggested retail price of the new SkyCaddie TOUCH is £329.95 and includes a 30-day satisfaction guarantee.