The 18 hole, par 72 championship golf course The Address Montgomerie Dubai (managed by Troon) has just announced that they are expanding the golf cart fleet with 100 ClubCar Precedent i2L vehicles. At the same week Hydroturf International has renewed its contract with Arabian Ranches, Dubai, which will be supplied with 96 new golf carts.
In general I've got some reservations regarding the usage of golf carts, but in this case we can make an exception. It would be really unpleasant to walk in 45°C heat…
At ClubCar they are promising that the ClubCar Precedent i2L has a good resale value + the longer they are in the field, the greater ROI because it's lower operational, maintenance and fuel costs.
I think in our days it is not enough to have a basic golf cart. Therefore I would add ClubCar's Visage solution. It is a touch screen that shows the golf course in 3D including yardage and distances.
Visage can help golf club managers to improve pace of play and to provide added value services (tee-time purchase, food and drink order, new equipment purchase or even bespoke offers).
So let's use Visage as a new source of revenue!