On 21st July will be opened the American Golf National Academy at the High Legh Park Golf Club in Cheshire. American Golf is promising to help golfers to hone their golf game by providing PGA Professionals in store and on the range and the latest golf equipment.
At first glance the opening of the American Golf National Academy we might think it is another American Golf golf retail complex, but we could also consider it as an interesting counterattack of a golf club to compete with local golf clubs. This way High Legh Park Golf Club will have not a mere golf pro shop, but a full service golf pro shop.
In the region of High Legh Park Golf Club we can find 7 golf clubs:
- Lymm Golf Club,
- Dunham Forest Golf and Country Club
- Altrincham Golf Course
- The Mere Golf Resort & Spa: with an impressive golf shop that won "Best Pro Shop in the UK" in the past. It only provides apparels, footwear (FootJoy, Adidas) and golf clubs (Titleist, TaylorMade, Cleveland/Srixon).
- The Warrington Golf Club: partner of Foremost, custom fitting and repairs are available as services of the golf pro shop
- Antrobus Golf Club
- Heyrose Golf Club
Now they just have to improve their digital services (e.g. mobile app, online tee time booking etc.) to enhance tee time sales, customer experience + to facilitate customer dialogue and engagement (e.g. social recommendations for earlier decision-journey touch points). It is little bit "old school" to drop an email to the golf club or give them a call….