By seeing the success of Shopify, Product Hunt and Shyp, Amazon did not remain idle. On July 28, Amazon unveiled Launchpad, a platform for hardware and physical goods startups to “launch, market and distribute” new products on Amazon.
The store so far features more than 200 items, from more recognizable new startups to lesser-known products. Now Game Golf is testing the new platform.
The program offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories. Unlike in other parts of Amazon, customers can talk with the inventors and entrepreneurs.
Amazon is focusing on offering products from companies that are funded by venture capital firms, startup accelerators, and crowdfunding platforms.
I think it is early to judge Amazon’s Launchpad program and what it can bring to companies like Game Golf.