Bobby Jones has partnered with Golf Channel Academy (GCA) to become the official clothier to its network of 64 locations and more than 200 teaching professionals throughout North America.
These are the details of this partnership:
- Bobby Jones provides: selection of complimentary and preferred pricing luxury apparel to all Golf Channel Academy coaches and special incentives for GCA student.
- In exchange Golf Channel Academy will provide instructional content for the new BobbyJones.com “Instructor’s Corner” (it will be a new menu on the website) and introduce the Bobby Jones brand to their students.
Also part of the deal that Bobby Jones will provide exclusive personal use discounts to Proponent Group’s (GCA’s sister company) 600+ members worldwide.
What a great move to increase brand visibility!