It seems to me that Nike Golf is copying TaylorMade’s business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center at The Celtic Manor Resort.
Nike Golf launched its 1st European Nike Performance Fitting Studio in July 2014 at Archerfield Links Golf Club (MIA Sports Solutions designed the fitting center). Now they are moving to the continent by launching their new Nike Performance Fitting Studio at The International Golf Club in Amsterdam (Holland).
Actually this is the 3rd Nike Performance Fitting Studio in Europe. Almost a month ago was launched at the Himmerland Golf & Spa Resort (home of the Made in Denmark European Tour event) in Denmark, a similar Nike Performance Fitting Studio.
I can only assume that Nike Golf will use also at The International Golf Club: TrackMan radar launch monitors, V1 motion analysis cameras and SAMPutt Lab.