Can Pinnacle Golf convince golfers to play more?

By: January 5, 2016

Due to my age, I will not be able to remember the start of Pinnacle Golf in the 1970s. However one thing has not changed at the brand and it is its positioning (=value/recreational/distance category golf ball). Last year, a Golf Datatech found about avid golfers that the most important factor in golf ball playability is the FEEL.

Hence, the manufacturer of Pinnacle Golf dedicated extra attention to ‘feel’ during the development of its 2 new golf balls: Pinnacle Rush and Pinnacle Soft (see picture below).

Michael Mahoney, Director, Golf Ball Product Management said: “Pinnacle Rush is either longer, or longer and softer, than other top-selling distance competitors that retail under $20. Pinnacle Soft is longer and softer than the leading competitive products positioned as extremely soft or low compression.”

Both Pinnacle golf ball model come with advanced icosahedral dimple design with 332 dimples and high-energy core technology. Pinnacle Soft is much more about soft feel (it has extremely low compression core). Pinnacle Rush is for those who care more about distance.


Pinnacle Rush is available in both white and optic yellow. Pinnacle Soft is available in 3 color options: white (with black play numbers); white (with pink play number); and pink (with black play number).

New Pinnacle Rush and Soft are available in golf shops in the U.S. from the beginning of January 2016. Both models are offered in standard dozens at $15.99 MAP ($19.99 MSRP).

Meanwhile, some sources say Acushnet Co. is talking with banks about a possible IPO in the US. The very same sources say Acushnet could fetch a valuation of about $2 billion. The World Golf Report 2015 (conducted by Golf Datatech (US) and Japan’s Yano Research Institute) found that the global golf equipment industry is an $8.7 billion industry.


According to Golf Datatech, 2015 YTD through quarter three – US golf ball retail sales +6.7% over same period 2014 and unit sales were +2.1%.  Average dozen price $30.34 which is up 4.5% over same period 2014.

Have something to add to this story? Share it in the comments!