It seems like Club Car is doing its best to become a thought leader in the golf industry. Once Michael Brenner (former VP of Marketing and Content Strategy at SAP) said in an article in Forbes that “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”
If we accept this definition, then Club Car by joining forces with the British and International Golf Greenkeepers Association (BIGGA) as an education supporter, they are in the right direction to become a thought leader of golf cars and light-duty utility vehicles.
As part of the agreement, Club Car will provide on-going support to the professional development and educational standards of excellence throughout the greenkeeping profession, underpinning BIGGA’s Continuing Professional Development programme.
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Left to Right: Jim Croxton, Chief Executive Officer of BIGGA and Dennis de Roos, Utility Sales Director for Club Car in EMEA