Srixon will launch their new Srixon Soft Feel and Srixon Soft Feel Lady golf balls in North America on July 29. This is the 10th generation of Srixon Soft Feel golf balls (golf improvement golf balls). After a decade of continuous innovation, Srixon still believes that they can improve the feel on all shots, improved greenside spin and of course distance and accuracy from tee to green.
What are the 3 innovations in the new Srixon Soft Feel golf balls?
- Softer, lower compression core: The Energetic Gradient Growth core in the new Soft Feel is dramatically softer. The result is a 60 compression golf ball that is 12 compression points softer than the previous generation.
- Softer, thinner cover: The ionomer cover on the new Srixon Soft Feel is 11 percent thinner and 5 percent softer than the previous model, with the softest feel rating tested in the low-compression category (it was compared with Titleist DT Solo, Titleist DT TruSoft, Callaway Super Soft, Bridgestone Extra Soft and Wilson Staff Duo). The new cover provides more greenside spin and softer feel on all pitches, chips and putts.
- New Aerodynamic Speed Dimple™ Design. The new Soft Feel cover features the 324 Speed Dimple pattern.
The new Srixon Soft Feel golf ball is available in two different color options, the new Soft White™ and Tour Yellow™ for Visual Performance™. The new Srixon Soft Feel Lady is available in Soft White and Passion Pink. They launch in North America on July 29, 2016, with a Minimum Advertised Price (MAP) of $19.99 per dozen.