TaylorMade has just announced a global golf merchandise license agreement with Disney, to include the Star Wars franchise. The latest Star Wars movie, The Force Awakens was the most successful for the movie producers by generating $2,058,662,225 revenue. Although, most of the viewers were men (62%), the share of female audience is quite high: 42%. USA Today readers’ 41% would watch the movie again.
The Star Wars product range will include Star Wars branded golf balls, headcovers, umbrellas, divot tools, gloves, tees and valuables pouches, all in bespoke packaging with an RRP ranging from £9.99 to £39.99. Available at retail mid-November 2016.
Probably, it is too late to say but it would be wise to think about how to utilize the popularity of Star Wars to grow the game among teenagers and younger “wanna be” golfers.