For dedicated golfers: the new Titleist 718 irons

By: August 30, 2017

In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I found really interesting that they wanted to provide us is playable and repeatable distance.

More details about the new Titleist 718 irons

Titleist 718 AP 1 iron

Titleist 718 AP 1 irons

They promise that you will be able to hit farther with improved forgiveness than the previous generation. These are changes in the new Titleist 718 AP 1 irons:

  • Hollow-body long irons to undercut cavity mid and short irons (TaylorMade P790 irons have also got hollow body);
  • Thin, fast, unsupported face inserts generate explosive ball speed for more distance.
  • High-density tungsten weighting produces a lower CG for the higher launch with shot-stopping control. The high-MOI design – with an average of 58.5 grams of tungsten per head (in the Titleist 714 AP 1 irons they used an average of 40 grams of tungsten), placed low and in the toe of the long and mid irons – produces higher ball speeds across the face for more consistent distance on off-center hits.

Available irons: 4-P, 48º, 53º

Titleist 718 AP2 iron

Titleist 718 AP2 irons
  • Co-forged, cavity back design packaged in a Tour-validated profile that delivers pure forged feel;
  • A thinner forged body and face insert constructed of high-strength spring steel increases launch and ball speed for more distance. An improved CG progression, with a lower and more centered CG in the long irons, improves speed performance on off-center hits for precise distance control on every swing.
  • Forgiveness and stability are achieved by through precise perimeter weighting and a unique co-forged construction pioneered by Titleist R&D, with an average of 57.4 grams of high-density tungsten placed in the heel and toe of the long and mid irons. New high-density tungsten caps co-forged into the perimeter further increase MOI for maximum forgiveness at the AP2’s constant, tour-preferred blade length.

Available irons: 3-P, 50º

Titleist 718 AP3 iron

Titleist 718 AP3 irons

It is the player’s distance iron. The new Titleist 718 AP3 iron merges all of the innovations that can be found in Titleist 718 AP1 & AP2:

  • Hollow-blade construction combined with a thin, unsupported L-Face insert launches long and high with shot-stopping spin – even on longer shots.
  • High-MOI design – with an average of 84.9 grams of tungsten per head, placed low and in the toe of the long and mid irons – produces higher ball speeds across the face, providing the off-center distance performance of a game improvement iron.
  • New, preferred player’s shape appeals to golfers needing distance and forgiveness while maintaining control and solid feel.

Available irons: 3-P, 48º

718’s high-performance stock shaft matrix includes all-new premium aftermarket options, including three new True Temper AMT shafts with tour-proven ascending mass technology. The new Mitsubishi Tensei Pro Red AMC (Ascending Mass Concept) graphite shaft with ascending mass technology is also available as a stock option for AP1.

True Temper Project X PXi (T-MB), Project X LZ (CB) and Project X (MB) round out 718’s premium stock options. In addition, Titleist offers an industry-leading number of custom shaft choices, many at no upcharge.

Pricing of the new Titleist 718 AP1 & AP2 & AP3 irons

Titleist 718 AP1 iron:

  • Steel: MAP $125 per club ($999/set of 8) | MSRP $140 per club
  • Graphite: MAP $140 per club ($1,199/set of 8) | MSRP $165 per club.

Titleist 718 AP2, AP3, CB, MB:

  • Steel: MAP $162.50 per club ($1,299/set of 8) | MSRP $185 per club
  • Graphite: MAP $187.50 per club ($1,499/set of 8) | MSRP $210 per club.