Last week I shared with you the product details of TaylorMade P•7TW irons. This time, I show you the innovations in the first CNCPT by Titleist irons and try to highlight the main differences between them.
What is sure that the new CNCPT by Titleist irons cannot be compared to the Titleist 718 irons from 2017.
CNCPT by Titleist irons – innovation
Do you remember when Titleist debuted its first Concept line of golf clubs in 2016? This was the venue where Titleist R&D engineers had the chance to test new designs, processes, and materials without budget constraints.
What a great opportunity!
To test the market, Titleist produced 1000 sets of irons in 2016. The price was $375/iron. What a hefty price! Titleist was lucky because the price did not deter golfers.
According to my sources, the first Concept line of Titleist irons was successful.
CNCPT by Titelist irons – product details
The new CNCPT by Titleist CP-01andCP-02irons – are featuring the thinnest unsupported, constant-thickness face in golf, made possible only through the use of a rare, super strong alloy never before used in club manufacturing.
The Super Metal L-Face Insert is in charge of perfect uniformity, produces ball speeds previously unforeseen off the face of an iron.
The supreme speed of CP-01 and CP-02 is fortified by extraordinary amounts of high-density tungsten – making up nearly 50 percent of the total head weight in the lower lofts – to produce higher launch, greater distance and the most generous impact possible.
CNCPT by Titleist CP-01 irons
- High-density tungsten weighting – Averaging more than 100g per head in the lower-lofted irons.
- Super metal L-face insert – Rare, super strong alloy for the thinnest unsupported, constant-thickness face in golf.
CNCPT by Titleist CP-02 irons
- High-density tungsten weighting – Averaging more than 110g per head in the lower-lofted irons.
- Super metal L-face insert – Rare, super strong alloy for the thinnest unsupported, constant-thickness face in golf.
The usage of tungsten in golf clubs is not new at all. I found that Titleist already used tungsten in its AP1 and AP2 (714 Series) irons in 2013. On average, there are over 40 grams of tungsten in the long and mid irons (#3-7), which is around 20% of the total head weight.
The price of CNCPT by Titleist irons will be around $500/head!!!!
To learn more or schedule a fitting, golfers can contact the dedicated CNCPT Concierge at CNCPT_Titleist@acushnetgolf.com or 1.833.99.CNCPT.
I think this is a good starting point for Titleist to develop added-value services beyond custom fitting and rethink their approach to customer experience.
Titleist should not forget that golfers want much more than a superb product, especially in the premium segment!