It is fair enough to say that January is one of the most exciting months of the year when golf equipment marketers like TaylorMade are showing us their latest golf equipment models.
Hence, I get to the point quickly. Let me introduce you to the new TaylorMade SIM driver family.
![https://golfbusinessmonitor.com/golf-industry/2019/12/golf-business-monitor-2019.html](https://golfbusinessmonitor.com/wp-content/uploads/2020/01/technology-behind-the-taylormade-sim-driver-760x687.jpg)
Upgraded features in the TaylorMade SIM driver
Some of the technologies will remind you of earlier TaylorMade drivers.
The Twist Face for instance. In the new TaylorMade SIM driver, we’ll find the 2.0 version of it the Speed Injected Twist Face.
They were able to push a little bit further the ball speed by
- the ultra-thin titanium face with redesigned Inverted Cone Technology (ICT) +
- a proprietary algorithm to tune each head +
- Variable amounts of injected resin based on testing of the face.
From the popular TaylorMade M series drivers, we know the benefits of the carbon composite material.
Now we arrived at the 5th generation of this material. By using carbon materials to construct the crown and sole paneling of SIM, SIM Max, and SIM Max•D, designers saved a considerable amount of weight, which was then redeployed into the flagship design feature of TaylorMade SIM drivers – the heavy Inertia Generator that’s positioned low and back in the club.
![TaylorMade SIM driver close look](https://golfbusinessmonitor.com/wp-content/uploads/2020/01/taylormade-sim-driver-close-look-760x571.jpg)
Continuing a history of adjustability and personalization, the SIM driver features Sliding Weight Technology that allows for up to +/- 20 yards of draw or fade bias.
You will find a single 10g weight in the driver that also contributes to the above-mentioned goal.
For even further personalization, the 2° Loft Sleeve™ allows for the adjustment of the loft, lie angle, and face angle of the driver.
The Loft Sleeve™ is available on all three models, while Sliding Weight Technology is only offered in SIM.
![How to adjust the TaylorMade SIM driver](https://golfbusinessmonitor.com/wp-content/uploads/2020/01/how-to-adjust-the-taylormade-sim-driver-760x566.jpg)
TaylorMade SIM driver features a slightly smaller face than SIM Max and SIM Max•D, appealing to players who place a premium on adjustability and control.
The TaylorMade SIM Max driver is designed to deliver maximum forgiveness.
The all-new Inertia Generator positions additional weight at the extreme rear of the club to further increase MOI, providing more forgiveness and slightly higher launch conditions than the SIM driver.
The TaylorMade SIM Max•D driver is engineered to help golfers avoid the right side of the course via a strategically placed heel-bias internal weight and divergent topline masking, which makes the driver look more open at address helping golfers close the face at impact.
The draw-biased design promotes the highest launch and offers the largest, most forgiving face in the SIM lineup.
![TaylorMade SIM driver toe from the side](https://golfbusinessmonitor.com/wp-content/uploads/2020/01/taylormade-sim-driver-toe-from-the-side-760x430.jpg)
The SIM Max has an 8% larger face than SIM, while Max•D has an 18% larger face.
Data shows that the golfers most likely to gravitate towards the performance features of SIM Max or SIM Max•D will also benefit from the increased forgiveness of a larger face.
Something totally new in TaylorMade SIM drivers
- New for 2020 is an ultra-lightweight chromium carbon crown with a chalk-white top-line that creates contrast with the black clubface to help frame the ball at address and improve alignment.
- The heavy Inertia Generator that’s positioned low and back in the club.
![TaylorMade SIM Max driver from above](https://golfbusinessmonitor.com/wp-content/uploads/2020/01/taylormade-sim-max-driver-from-above-760x760.jpg)
Specification, Availability & Pricing
- SIM, SIM Max, and SIM Max D will be available for pre-order on January 10 and at retail on February 7, 2020.
- SIM has an RRP of £479 / €579 / NOK 5,399 / SEK 5,899 / DKK 4,199 / CHF 659 and will be offered in 8°, 9°, and 10.5° lofts.
- Stock shaft offerings include Mitsubishi Diamana S Limited 60 and Project X’s HZRDUS Smoke Green 70, with numerous custom shaft options available at no additional cost.
- They come stock with a new Golf Pride Z-Grip (47g).
- SIM Max and Max•D have an RRP of £449 / €529 / NOK 4,899 / SEK 5,299 / DKK 3,799 / CHF 599 and will be offered in 9°, 10.5°, and 12° lofts.
- SIM Max stock shaft offerings include Fujikura Ventus Blue 6 and Ventus Red 5, with numerous additional shaft options available at no additional cost.
- SIM Max•D stock shaft offering is the UST Mamiya Helium, with numerous additional shaft options available at no additional cost. Both models also come stock with the new Golf Pride Z-Grip (47g).