I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers.
Companies like OGIO (owned by Callaway Golf) should think about how to develop deep relationships with members and communities across its business online & offline.
Such experiences will help them differentiate themselves from their competitors. Nike Run Club, Training Club mobile apps are good examples to follow.
OGIO & Ship Sticks partnership
The OGIO & Ship Sticks partnership is heading in this direction. If OGIO wants to provide real value, then it would create a similar partnership like Troon has got with Ship Sticks.
In that partnership, Troon members and customers get special pricing on all their golf club and luggage shipments.
As part of the partnership (started on February 24) for a limited time, customers who buy a golf bag or travel cover from OGIO.com will be offered a free return ground shipment on their next round-trip order on ShipSticks.com.
This is how you can utilize OGIO’s unique offer:
Shortly after the purchase of a qualifying product, OGIO customers will receive the details on how to schedule their shipment on Shipsticks.com to virtually any residence, business, country club or hotel worldwide.
This is the first of numerous exclusive member perks customers will receive as the two companies are planning future product collaborations, exclusive golf travel sweepstakes, and more.
Interesting facts:
American airlines collected $1.5 billion (= 2.9% of total operating revenue) in baggage fees in the 2nd quarter of 2019.
American Airlines alone generated over $667 million in baggage fees through the end of the second quarter in 2019. With this achievement, they hold the #1 position among US airlines.
To date, Ship Sticks has assisted customers in shipping their gear more than 500 million miles and counting.