Have you already seen the new TaylorMade Spider S putters in your golf club? It came to the market on 7 February.
The selection of raw materials always fascinates me. Today we can say the usage of tungsten and 6061 aluminum (e.g. Scotty Cameron X 12.5 putter) in golf clubs are quite common.
The 6061 aluminum you can find also for instance, in bicycle frames and components, SCUBA tanks, fishing reels, etc.
The new TaylorMade Spider S putter is not an exception. Spider S is manufactured from high-grade 6061 aluminum and 100-percent machine milled for precision shaping.
The square-frame putter head is outfitted with two 48g tungsten sole weights that are strategically placed on the toe and the heel to help stabilize the putter while also optimizing CG location.
A heavy tungsten backbar is used to further customize swing weight based on the length of the putter.
Coming in 55g, 65g and 80g units, the backbar at the rear of the putter is designed to influence head weight, feel and performance.
The heaviest weight (80g) pairs with the shortest putter length (33 inches) and vice versa.
The combination of advanced materials and square shaping promotes high MOI for increased forgiveness and consistent roll on strikes across the face.
With an MOI of 6,000-plus, TaylorMade Spider S putter offers the most forgiving performance of any model in the Spider franchise.
Completing the design is the Tour-proven Pure Roll™ Insert. With Spider S, the company opted for a thicker 5mm surlyn insert designed for better sound, feel and roll characteristics.
TaylorMade Spider S putter – availability & specification
Price: RRP of £299 / € 349 / NOK 3,299 / SEK 3,499 / DKK 2,699 / CHF 399.
Available lengths include 33”, 34” and 35”. Offered in two different colorways: Navy and Chalk. Comes equipped with the KBS Stepless Stability Shaft and Super Stroke Pistol GTR 1.0 grip.
The desire for personalization in 2020 – the trend
Week by week I am learning about each brand’s latest golf equipment (drivers, irons, putters, wedges, balls, etc.). I rarely see that any of them would provide true personalization of their golf equipment.
Here I am not talking about the ability to choose between various shaft models and lengths or grips.
Companies like TaylorMade Golf should have a holistic approach to the golf experience. They should become a service provider and help golfers throughout their customer journey.
This goes beyond providing convenience and personalization to golfers.
Custom fitting is a pretty classic service of golf equipment manufacturers. That has not changed a lot in the last decade, besides providing Trackman, launch monitors or motion analysis during the custom fitting process.
What I was thinking about how could marketers provide services (e.g. Swingbyte, Arccos Golf, FlightScope, Swingcaddie, Zepp Golf, Garmin TruSwing, etc.) and experiences that constantly adapt to the changing needs of the golfers?
I am expecting growth in demand for sports analytics worldwide (see picture above). Hyper-personal technology solutions could help to create a meaningful conversation between the golfer and the PGA Pro/club fitter.
This way golfers could get a much better golf experience with the chosen golf clubs.
We like to measure so many things in sports, but who are able to interpret those data? This is why the data provided by these devices should be a no-brainer to interpret.