It seems like nostalgia is one of the biggest consumer trends in 2020. Does PUMA Golf try to appeal to young Gen Xers who have insider knowledge of fads from this bygone era?
It’s easy to see then how nostalgia could inspire familiar comforts. Would nostalgia make you more optimistic or reduce your rational tendency to conserve spending?
What are your happiest moments & associations from the 80s?
The 1982 U.S. Open at Pebble Beach, the great battle between Tom Watson and Jack Nicklaus?
![PUMA Golf RS-G golf shoes after a great swing](https://golfbusinessmonitor.com/wp-content/uploads/2020/06/puma-golf-rs-g-golf-shoes-after-a-great-swing-scaled.jpg)
PUMA Golf RS-G golf shoes inspired by….
Inspired by PUMA’s extremely popular RS series of shoes first introduced in the 80s and recently rebooted with multiple drops in 2019 and 2020.
The RS-G (Running System – Golf) delivers unconventional, lifestyle-inspired vibes with all the performance technologies needed to play 18.
The RS-G’s re-engineered upper is seam-sealed and completely waterproof, with microfiber leather and TPU skin that delivers protection from the elements, keeping your feet dry all day long.
The outsole traction pattern has exaggerated and pronounced Carbon Rubber lugs strategically placed in different zones of the outsole to provide traction while the performance Fusion Foam midsole delivers improved, bounce-back cushioning combined with a Softfoam sockliner for the ultimate step-in comfort.
![PUMA Golf RS-G golf shoes and their sole](https://golfbusinessmonitor.com/wp-content/uploads/2020/06/puma-golf-rs-g-golf-shoes-and-their-sole-scaled.jpg)
The PUMA Golf RS-G golf shoes are available for both men and women in a variety of eye-catching colorways (Vaporous Gray/Thyme/Pureed Pumpkin; White/Quiet Shade/Quarry; and Black/Quiet Shade/Dark Shadow for men, and the same Vaporous Gray/Pureed Pumpkin, White/Quiet Shade and a stunning Peachskin/High Rise color for women).
The PUMA Golf RS-G golf shoes feature a price of $130 per pair and will be available online and at the retail beginning today, June 23, 2020.
![PUMA Golf RS-G golf shoes and RickieFowler-Look](https://golfbusinessmonitor.com/wp-content/uploads/2020/06/puma-golf-rs-g-golf-shoes-and-rickiefowler-look-scaled.jpg)