My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions.
The game of golf is still associated with exclusionary/snob, being slow, difficult to play…just a few stigmas of golf….
“For starters, we can do some counter-punching with better information and context. Take “expensive” as an example….We can tell a better story by focusing more on our customers (and prospects) than ourselves.”
I believe those brands, products, and services will succeed and stay in business who can come up with compelling engagement strategies that lead to significant, high-effort/active customer participation.
The effective engagement strategy can be recognized by high level of customer engagement in one of the following formats:
- brand ambassadors,
- collaborators, and
We can say customer engagement is a two-way street. It’s worth considering what 5WPR 2020 Consumer Culture Report found:
“Dining out is one of the TOP splurges”
PopStroke selects Bridgestone Golf as official ball partner
For those of you who are not familiar with PopStroke here is a quick intro:
- PopStroke is a family-oriented, hi-tech putting entertainment business.
- Currently with 2wo current locations in Port St. Lucie and Fort Myers, Florida, and many more to come.
- PopStroke provides a combination of golf, technology, and casual dining (offers premium food & drink).
- Each new PopStroke location will feature putting courses designed by Tiger Woods’ TGR Design.
All PopStroke customers will play and then take home Bridgestone’s new e6 golf ball, which features a lower compression core and exceptionally soft feel.
Three new spots scheduled to open in 2021 in Orlando, Palm Beach, and Scottsdale, Arizona.
I am expecting Bridgestone Golf to invest much more in PopStroke as they will see the success. A Topgolf survey found in 2018 that
“23% of new golfers surveyed, who have been playing for 3 years or less, started playing golf after their first Topgolf experience.”
At the same time, we should think about how we can reinvent the driving range experience too. It is a point/place where many newcomers give up becoming a golfer.