Callaway Golf was perhaps among the first to recognize the business potential of artificial intelligence. Correct me if I am wrong, Callaway used the AI technology solutions for the first time during the development of its Callaway Mavrik driver.
I am expecting that golf equipment brands who want to stay competitive and relevant will adopt AI (=artificial intelligence) within 2 years.
PwC’s Digital Product Development 2025 study found digital product development is expected to:
- Increase efficiency by 19%;
- Reduce time-to-market by 17%;
- Reduce production costs by 13% over the next 5 years.
I have shared these with you to see the direction in which golf sporting goods development & production is moving.
Callaway Epic MAX driver & its innovations
Thanks to AI usage, the new structure improves stability in the horizontal and torsional directions as well. Thus we can expect exceptional ball speeds across the entire face.
The A.I.-designed Flash Face is specifically engineered to work with the Jailbreak Speed Frame, promoting fast speeds across a more expansive area.
Each face and each head geometry are uniquely enhanced in Epic MAX driver, while the super-strength titanium promotes maximum speed,
forgiveness and spin robustness.
The Epic MAX driver creates exceptionally high forgiveness, starting with a lighter, stronger Triaxial Carbon material that saves over 19 grams of weight vs. titanium.
This driver delivers an exceptional combination of a deep CG, draw bias, and higher MOI to promote a tighter downrange dispersion that leads to straighter drives.
With a 17g sliding rear weight, golfers have extensive adjustability to promote the ball flight that they want to play. Combined with the OptiFit hosel, the Epic MAX driver provides up to 20 yards of shot shape correction.
Callaway Golf Epic MAX driver – availability
- PAR Date: 2/18/21
- Lofts: 9*, 10.5*, 12*
- Pricing: $529.99