The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide
- TOUR B and
- e12 CONTACT golf balls (launched on February 26, 2021)
- golf gloves, and
- digital camo hats.
Bridgestone e12 CONTACT golf balls will be the exclusive model used in hitting bays and on putting courses at
Fairway Social locations.
Fairway Social offers various activities, from competitive games on world-class sports simulators and outdoor music to a putting course with back-porch rocking chairs in the heart of Alpharetta, GA.
Craft cocktails and a curated wine list are perfect for adults to enjoy on the rooftop patio while lawn games, TV’s, and the impressive Back-9 Putting Experience are just some of the options for those interested in
family-oriented fun.
The first Fairway Social location is not far from the Bridgestone Golf’s HQ in Covington, GA.
When will be the breakthrough?
Although golf entertainment venues are gaining moment, the majority of off-course participation in the US (12 million) still occurs at golf ranges.
This is not a surprise (E.g. TopGolf has got 75 venues in the US). Unless golf entertainment venues will be available in major cities golfers will continue to use the driving ranges to improve their game.
The National Golf Foundation estimates that 36,9 million people played golf (age 6+) in 2020. This includes
- 24.8 million people who played on a golf course and another
- 12.1 million who participated exclusively in off-course golf activities at places like driving ranges, indoor golf simulators, or golf entertainment venues like Topgolf (acquired by Callaway Golf) and Drive Shack (backed by TaylorMade).
There were more than 14,100 golf clubs in the US in 2020. 75% of them are open to the public.