How many of you remember TaylorMade‘s iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021.
Just think of the return of Swatches and Casio G-Shocks! Talkwalker and Hubspot found mentions of keywords related to nostalgia or remembering the past, shot up from a baseline of around 13M to 24.4M (+88%).
With nostalgia marketing, we can stay positive despite the difficulties we are facing today due to the COVID-19 pandemic. This works really well among Millenials as they focus on purpose.
An interesting historical event was the launch of the original TaylorMade 300 series. Before 2001 you were not able to do any level of customization and fitting without the on-course golf pro in a golf retailing outlet.
Today it is absolutely OK and normal to buy and customize our brand new golf clubs outside our golf clubs’ pro-shops. It was radical in those days.
It was a great moment for the golfers and TaylorMade as well. By the end of 2001, TaylorMade became a $552 million technology and marketing leader. Within 2 years TaylorMade‘s sales grew by 66%!!
TaylorMade‘s all-new 300 Mini Driver
Now let’s see how TaylorMade is trying to ride the past success of the 300 Series!
The 307cc head delivers a blend of distance, forgiveness, and control, relying on advanced multi-material construction to provide the optimal combination of low-CG performance and high MOI forgiveness. It is a truly unique design that’s powerful off the tee and playable “off-the-deck.”
Off the tee, 300 Mini Driver obtains the optimal properties of high launch with low spin thanks to its low CG and mass that is distributed across the sole from front to back. What it lacks in stature, it makes up for in speed using the combination of a high-strength titanium face and Thru-Slot Speed Pocket™ to deliver ball speed.
The proven corrective performance of Twist Face® adds another level of playability, while a reinvented V-Steel™ soleplate adds to the low CG properties and promotes improved turf interaction and versatility when played off the deck.
TaylorMade 300 Mini Driver – pricing & availability
- Time: The TaylorMade 300 Mini Driver will be available at retail on 15th July, 2021.
- Price: RRP of £369 / 419 EUR / 489 CHF / 4,399 SEK / 4,399 NOK / 3,299 DKK.
- Will be offered in lofts of 11.5° and 13.5°.
- Mitsubishi MiDr Proto™ is the stock shaft fitted with Golf Pride’s Z-Grip (47g).
