What can TaylorMade Golf achieve with the acquisition of Nassau Golf?

By: November 4, 2021

Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina. 

TaylorMade Golf has completed the acquisition of Korean-based Nassau Golf Co. Ltd for an undisclosed amount.

The deal represents TaylorMade’s third vertical integration in its golf ball business with the new entity called TM Golf Ball Korea, joining its other golf ball manufacturing facilities – TM Golf Ball South Carolina (US) and TM Golf Ball Taiwan (TaylorMade-Foremost Golf Co.).

TaylorMade Golf TP5 golf balls

With a growing golf ball global market share, including a 176% growth rate over the last 5 years (Source: Golf Datatech (US & UK) and GfK (Japan) 2016-2021), this strategic acquisition further strengthens TaylorMade’s expansion in the golf ball category.

It also enables the company to better serve its global businesses who are all experiencing strong demand for its cast urethane TP5/TP5X and Tour Response models, as well as its ionomer cover models like Distance+

TaylorMade Golf ball quality check

My insights & comments

Last year’s retail data may have distorted sales data a bit. After all, after the quarantine period, everyone rushed to play sports outdoors.

This acquisition seems to confirm the prediction of Grand View Research that predicted the global golf ball market size is expected to reach USD 1.38 billion by 2025. Furthermore:

2-piece golf ball segment is expected to expand at the highest CAGR over the forecast period on account of the lower price, greater durability, and reduced spin offered by 2-piece golf balls.”

According to the USGA, men’s average handicap is 14.2 while women’s average handicap is 27.5.

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