I have to say, Chervo Autumn-Winter 2022-2023 Collection reflects nature really well. You will find in the new collection – among the others – the varied flora of the Amazon Rainforest to the resilient wildlife of the Himalayan Mountains.
This is coupled with distinctive colors, shapes, and patterns in all directions.
Just like Puma Golf, Chervo is also trying the refresh the golf fashion and the sport itself with the exploration of new colors, textures, and innovative technology.
Combining the latest in aqua-block, stretch, wind-lock and pro-therm fabric technology, 3 new lines, Snow Leopard, Marmorized Saxum and Golf Vibes see a range of products released that every golfer needs for the upcoming seasons, including warm sweaters, waterproof jackets, and stylish gilets.
Agile and magnetic with its spotted coat, the snow leopard inspired the most iconic items for women in the Snow Leopard collection.
The line features warm garments with nature-inspired colors extending from black to white and rosewood to grey, without shying away from more daring custom animal prints.
Touches of gold and fur textures are the ultimate emblems of luxury, while the sporty details, fabrics, and performance-driven cuts are Chervo’s own stamp of guarantee for the collection’s practicality.
The challenges of winter and the search for absolute comfort and movement inspired Chervo to design the Marmorized Saxum men’s mood, a collection that carries all the technical requirements of great golfing sportswear.
In addition to a combination of textiles, colors, and patterns that draw inspiration from a strong, powerful natural element such as marble.
The third and final new collection, technical performance, and unlimited comfort are the soul of the Golf Vibes range – available to both men and women.
Women’s line
The women’s line is all about color with pink taking the central role, complemented by varying nuances such as cerise or Pompei pink.
Touches of brightness and color blocking are matched with unique fabrics and knits, enabling the more exuberant golfer to introduce a sparkly pop of color to a more classical style such as blue or vanilla.
A more delicate palette also finds its space in a muted line of garments, where neutral nuances find their home with iconic looks which guarantee high performance and sportier outfits.
A similar idea is brought to the men’s collection. Light blue stands out as the prominent feature of this modern color scheme, whilst blue navy, and dark grey embody the ever-lasting coolness of Chervo’s sportswear.
The missing link from the Chervo Autumn-Winter 2022-2023 Collection is…
A recent McKinsey study found that sustainability is one of the 5 key trends in the sporting-goods industry in 2022. The report says that 2 out of 3 consumers say that sustainability is an important factor when purchasing apparel.
Ethical and sustainable fashion should be a very high priority, not just for Chervo but for all golf apparel brands.
We should pay much more attention to sustainable materials, circular business models, and helping consumers make choices that reflect their values.
We should tackle these questions.
- Minimizing water use.
- Developing or promoting sustainability standards for golf apparel fashion.
- Addressing toxic pesticide and chemical use, using and/or developing eco-friendly fabrics and components.
- Recycling and addressing energy efficiency and waste.
